The retailing giant is apparently debating price models, whilst keeping an open mind on the service itself. One option Wal-Mart is considering is a free digital download of the movie along with a purchase of the DVD version at a Wal-Mart store. Another concept reportedly being considered is allowing customers purchase a download of the movie for a few extra dollars when they buy the DVD version at the store.
A report issued late last year stated Wal-Mart was also considering installing in-store kiosks where consumers could download films on to portable discs using digital technology.
Wal-Mart spokeswoman Jolanda Smith refused to confirm nor deny intentions to launch a new movie download service later this year. "Our customers want to watch movies and they want to be able to make the choice when and how they want to view them," she said in an email to CNNMoney.com. "We believe many of our customers like to touch and feel the movies in-store and receive additional benefits such as the bonus features not currently available online. We intend to meet our customers needs whether they choose to purchase movies online or in the store and will continue to work hard with all our partners to do that."
Source:
CNNMoney.Com