Nintendo shipped 400,000 units to Japan which quickly sold out everywhere. This is in contrast to the 600,000 units sent to the United States which were said to be all accounted for in eight days. Nintendo remains hopeful that it will meet it's goal of reaching 4 million by the end of this year.
Instead of going head-to-head with the technical marvel of rival companies Sony and Microsoft, Nintendo decided to go for a fun-for-all approach. After taking a back seat to Sony with the introduction of the Playstation in 1994, Nintendo executives began looking at the 20 billion dollar video game market a bit differently. They look to achieve a healthy market share with their innovative controller and unique gameplay.
Source:
Bloomberg