IDG World Expo stated that the show will allow consumers to "test-drive the latest in games and gadgetry, as well as purchase products they enjoyed." Many events are already in the works for this year's show such as a concert playing video game music, tournaments with some of the hottest games on the market, a job fair and many other family friendly events. They've planned so many things that they have decided to expand the show into the LA Live arena, directly connected to the LA Convention Center.
E3, which was decided to end in August of 2006 faced many complaints from industry leaders that the show had grown too large for its own good. Plans were in the works to allow a much smaller show to take place for only those who were high-level media and developers. In November of 2006, that idea was scrapped and the E for All ideals took shape. Offer a venue where consumers can truly enjoy the newest and developing products in the video game industry. Now geared as more of a consumer-oriented even instead of an industry expo, E for All appears to be quite a good thing for video game consumers.
Source:
Macworld