Apple CEO Steve Jobs stated in his keynote that he looks forward to capturing just 1% or 10,000,000 of the total cell phones forcasted to sell worldwide by 2008. Nokia retorted in saying that objective doesn't seem very high. Vanjoki added that Apple's innovative product will give an additional boost to the market but only proves that Nokia's business strategy was right.
Nokia has sold some 70 million MP3 enabled phones last year but analysts say Nokia's efforts only account for a small amount of total sales. It would appear Apple is up for some stiff competition. With their $499-$599 pricepoint and bling-o-plenty, the real test will be if consumers prefer glitz over real-world usability.
Source:
Reuters