"We have taken the necessary steps to ensure that customers will only be able to pre-order the system up until Play's allocation has been reached." he continued. "We will always want more consoles to satisfy customer demand, however, we are satisfied that Sony are doing all they can to fulfil demand,"
A spokesperson for Sony also told GamesIndustry.biz that several other retailers including Woolworths and Amazon, have reported similar demand for the console. "With an unprecedented day one shipment of 1 million machines into Europe and a software catalogue of over 30 titles available at launch, retailer feedback has been overwhelmingly positive." the spokesperson said.
Source:
GamesIndustry.biz