The initial challenge of course for BitTorrent as a company, is to offer consumers an attractive legitimate way to purchase content compared to its competitors, while also making sure not to alienate the current BitTorrent users who get their DRM-less downloads for free. BitTorrent President Ashwin Navin is not worried about the included DRM, saying this is just the early stages.
"Our partners require DRM protection for their titles," Navin said. "They are being cautious with a new distribution model. As the demand goes up, our partners will probably explore DRM-free options." When the store opens tomorrow, feature films offered will include Superman Returns, Mission: Impossible III and An Inconvenient Truth. TV shows will include 24 and Chappelle's Show.
At first, movies will only be available for rental at $3.99 for newer titles and $2.99 for older titles. Users can keep a movie on their HDD for a month, but after starting playback, will have 24 hours to watch the movie. TV shows and music videos are available on a "download to own" basis, costing $1.99.
One of BitTorrent's biggest selling points is its speed, which already is proven to reliable send thousands of copies of large files around the world within hours.
Source:
News.com