Rising demand for HDTV equipment will boost consumer interest in blue laser HD formats. As more homes turn to HD, the format that can provide the best prices for both hardware and HD content should capture the growing market.
Source:
DigiTimes
So, lets get this straight: Europeans (who generally get shafted with late, expensive and inferior releases compared to the US) prefer a format that has no region coding over one which does.
Who'da thunk it?
simple solution! AnyDVD (www.slysoft.com) backup media then no region code + you less expensive disc than a blur-ray is stored in pristine condition! and HD-DVD only has aacs and not bundled with bd+ as well like the Blu-ray will be. if you are talking about region codes on the ps3 only games are not coded now Blu-ray discs are wiki! http://en.wikipedia.org/wiki/Blu_ray#Region_codes