
"This is going to be a critical holiday for us versus Sony, especially on the console generation side, and they don't really have an answer for 'Halo 3'," Shane Kim, head of Microsoft Game Studios, said. "Given that, I suspect 'Halo 3' to drive a lot of Xbox 360 sales and Xbox Live memberships, I think at those midnight (launch) events, there are going to be a lot of people walking out with an Xbox 360 along with their copies of 'Halo 3'."
The regular edition of Halo 3 will sell for $60, with two limited editions going for $70 and $130. In Europe, the title will go on sale on September 26th, but Microsoft declined to set a date for Japan, the weakest market for Xbox 360.
Source:
Reuters