"We have no desire, no need, to react to anything the competition has done," Shane Kim, head of Microsoft Games Studios. "We feel really great about the Xbox 360 momentum right now. Customers are voting with their wallets, it's not just about console units. We feel great about how we're doing."
He denied that the defiance to lower prices for now is related to the company's intention to make the Xbox business profitable in its 2008 fiscal year. "It's really not about meeting the profitability goals. We feel very confident that we'll meet the profit goals with our strategy that is already in place," Kim said.
He pointed to forthcoming hit titles like Halo 3, Grand Theft Auto 4 and Madden NLF 08 (both of which will be available for both Xbox 360 and PS3) as the reason why Microsoft is confident that the available games will be incentive to outperform its rival in hardware sales. The company ill offer a Halo 3 edition of the Xbox 360 console. "This year, that perfect storm arrives again," Kim said. "And the Xbox 360 is the only platform you'll be able to play all three of those titles on."
Source:
Reuters