TiVo ratings show movie previews getting watched

Written by Rich Fiscus @ 22 Jul 2007 10:33 User comments (10)

According to the results of TiVo's 6 month old StopWatch ratings program, DVR users are watching movie previews they could easily skip.

StopWatch is a Nielsen-like product that measures audiences for commercials on a second-by-second basis, so that clients may determine the number of people in DVR households that are watching ads live or recorded or not at all, preferring to fast-forward them entirely or in part.

The service also counts households where commercials are rewound and viewed multiple times.

According to Todd Juenger, vice president and general manager of TiVo Audience Research & Measurement, the service is intended to augment the Nielsen TV ratings, which are the currency of the television commercial industry.

According to Todd Juenger, vice president and general manager of TiVo Audience Research & Measurement, there is not necessarily a correlation between the most-watched commercials and the most-viewed TV shows.

Source: Yahoo News

<Online video service buying sports network >Hitachi introduces 1080p Blu-ray camcorder

122.7.2007 13:37

t3572

Send private message to this user

Newbie

What the hell. I'm paying them to monitor my viewing habits. Then they turn around & sell that info. What a freakin ripoff.

222.7.2007 17:33

akaangus

Send private message to this user

Member

Go Spyware... again... :rolleyes:

322.7.2007 18:50

loxley32

Send private message to this user

Junior Member

I think this type of monitoring is a great idea. It leads toward improving the outdated Nielsen TV ratings. We go crazy when "good" shows get canned, so we should be willing to share viewing habits in order to better the way things get done.

423.7.2007 00:26

duckNrun

Inactive

Originally posted by t3572:
What the hell. I'm paying them to monitor my viewing habits. Then they turn around & sell that info. What a freakin ripoff.

Why on earth would you pay ANYBODY to monitor your viewing habits???

OH... you mean you are paying for a DVR which just happens to monitor your viewing habits...not quite the same thing.

I would think that this would be disclosed in any type of service agreement that you signed (or a EULA). And if this is not, or was not, clearly listed that it would take place then as a customer you should take them to task for this action which you perceive to be a rip off. Side note: others may view it more as an invasion of privacy I guess it just depends on whether one's concern is money [rip off] or privacy [spy ware]

Then of course there is the previous post about it essentially acting to enhance the Neilson ratings which DEFINATELY need enhancing. By providing this data (assuming it hopefully doesn't identify private data or individuals) it certainly can assist in helping to provide more accurate info on what shows people are watching-- even if they are watching at a later date which still makes the show worth more money than one that isn't being watched at all!

Of course it could also be that by this monitoring and selling of aggregated non identifiable (????) info being sold COULD mean a reduced cost of service for you and if you were to opt out you would end up costing yourself more money by the loss of your TiVo being subsidized through the sale of this data... maybe not... I don't TiVO and as such didn't read the agreement they have you sign when you signed up....

But then apparently you didn't read it either. (lol)

--peace

This message has been edited since its posting. Latest edit was made on 23 Jul 2007 @ 12:35

523.7.2007 08:40

c1c

Send private message to this user

Member

I heard if you have a Tivo and watch a lot of gardening shows, that you will get gardening type advertisements in your mail. Commercials suck. Why cant they offer a super premium plan that skips all commercials. Only in a perfect world.

623.7.2007 14:54

ZippyDSM

Send private message to this user

AfterDawn Addict

like people watch the previews...they probably get up and go pee while that BS is running!

723.7.2007 15:40

loxley32

Send private message to this user

Junior Member

I don't know anybody that skips the previews at the movies, so it makes perfect sense that people watch them on TV, as well. Heck, my wife won't go the movies unless we get there in time FOR the previews.

As for commercials, all this talk of getting rid of them or skipping them completely is ridiculous. In a hypothetical discussion, sure, get rid of them. In the real world commercials are what pay for the TV shows. If commercials go away then eventually "free" TV goes away and cable TV gets more expensive. Without commercials then every channel is going to cost $10-$15, like HBO or Showtime.

823.7.2007 15:51

ZippyDSM

Send private message to this user

AfterDawn Addict

Originally posted by loxley32:
I don't know anybody that skips the previews at the movies, so it makes perfect sense that people watch them on TV, as well. Heck, my wife won't go the movies unless we get there in time FOR the previews.

As for commercials, all this talk of getting rid of them or skipping them completely is ridiculous. In a hypothetical discussion, sure, get rid of them. In the real world commercials are what pay for the TV shows. If commercials go away then eventually "free" TV goes away and cable TV gets more expensive. Without commercials then every channel is going to cost $10-$15, like HBO or Showtime.

I rant on the previews in the theater their wasting time with that crap if they want to show them show them when it ends :P

I hate it so much I avoid it as all cost on DVDs.
they can advertise stuff all they want but the more intrusive it is the more I turn away from all types of broadcasting.

923.7.2007 20:42

borhan9

Send private message to this user

AfterDawn Addict

Quote:
there is not necessarily a correlation between the most-watched commercials and the most-viewed TV shows.

Just brilliant they did research to find this out wow what kinda brain surgery is this.

1023.7.2007 20:48

ZippyDSM

Send private message to this user

AfterDawn Addict

Quote:
Quote:
there is not necessarily a correlation between the most-watched commercials and the most-viewed TV shows.
Just brilliant they did research to find this out wow what kinda brain surgery is this.

this is TV gray death er CEOs/suits we are talking about....

	Android 16 will launch sooner than expected (01 Nov 2024 6:45) Google announced that upcoming Android 16 will break the traditional once-a-year cycle of major Android launches. Next Android is poised to launch in Q2 of 2025, so Android 16 should ship before end of June, 2025.
	Winamp ends its "open source" project that wasn't really open source (20 Oct 2024 11:12) Less than a month after the legendary MP3 player Winamp made its source code public, the company has made a sudden U-turn and removed its code from distribution. 2 user comments
	Winamp released its source code - but didn't go open source (25 Sep 2024 12:38) The source code of Winamp has now been officially released. However, it hasn't become a pure open-source project, as its licensing terms prohibit the creation of new, different versions.
	Does your phone rattle? Here's why it happens (25 Aug 2024 8:30) When you shake your phone and hear a light rattle, clatter, or jingle, it's likely not broken. The culprit is probably the optical image stabilization (OIS) system in your phone's camera, meaning everything is functioning as it should. 2 user comments
	CEO of Messaging App Telegram Arrested in France (25 Aug 2024 7:12) French authorities have detained Pavel Durov, CEO of the messaging service Telegram, amidst an ongoing investigation to determine whether Telegram moderates its platform adequately. 1 user comment

	Guide: Phone battery drains quickly - how to fix (iPhone / Android) In this guide, we go through the most typical reasons for rapid battery drain with phones, and look at potential reasons or solutions.
	Does your phone rattle? Here's why it happens When you shake your phone and hear a light rattle, clatter, or jingle, it's likely not broken. The culprit is probably the optical image stabilization (OIS) system in your phone's camera, meaning everything is functioning as it should. 2 user comments
	GUIDE: Wi-Fi speeds are slow? Here are some tips Having problems with Wi-Fi speed and stability at home? Here are some tips to follow to alleviate the issues. 1 user comment
	What happens if you don't update Android? Sometimes it can be tempting to avoid updating to a new Android version. What happens if you decide to delay major updates to the OS?
	Guide: Is Your Wi-Fi Sluggish or Slow? Here's How to Fix Do you have problems with you Wi-Fi? Slow connection or is it cutting off constantly? This guide aims to remedy these problems. 1 user comment

TiVo ratings show movie previews getting watched

10 user comments

Latest news

Reviews

Guides

News archive

Subscribe

Sections:

Follow us:

	Roborock S8 MaxV Ultra review - obstacle avoidance doesn't work as it should, otherwise almost perfect robot vacuum We put the Roborock S8 MaxV Ultra through a very, very long review process. The $1800 mopping robot vacuum is almost perfect, but its obstacle avoidance was surprisingly bad, considering the price - and compared to its competitors.
	Sharge x OnePlus Pouch review: Beautiful power bank that supports SuperVOOC charging In our review, we take a look at Sharge's power bank that supports OnePlus SuperVOOC quick charging technology as well as standard USB PD charging. It has small design flaws, but despite those, the Pouch is very nice product. 1 user comment
	Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.