However, the future of HD DVD doesn't seem that solid even coming from Sally, "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."
Has Toshiba run out of aces? After the Warner news, Toshiba has used millions and millions into ads, one of which was the $2,7 million, 30-second Superbowl spot, marketed the HD DVD players as a better DVD player rather than the next-gen system, and cutting prices of HD DVD players down far from profitable.
Let's not put the last nail in the coffin just yet though. As Toshiba has been accustomed to say, the high-definition disc sales compared to DVD sales is just a drop in the ocean.