Despite not getting a lot of publicity by the studios it seems consumers have taken notice of this feature. The results of a recent Warner Bros. survey indicated more than a third of consumers are aware of these copies. Jim Wuthrich, Senior VP of Digital Distribution for the company indicated that their second release featuring a digital copy, 'I Am Legend,' saw about 20% more people taking advantage of the feature than their first effort with the most recent Harry Potter movie.
Does all of this mean these digital copies are the solution to lagging DVD sales? Not likely. What's more likely is that studios can at least slow the demise of DVD while they work on alternatives from Video On Demand to Blu-ray.