Blockbuster has announced they will be teaming up with online movie service CinemaNow in an effort to deliver digital movies to Internet-connected TVs, Internet-enabled Blu-ray players and mobile phones in the future.
The agreement will allow Blockbuster to compete with its giant rival Netflix which has been adding its "Watch Instantly" streaming library to many providers including the Xbox 360 and Blu-ray players from LG and Samsung.
The new service is dubbed Blockbuster Powered by CinemaNow, and will debut on a number of devices during the Q3 of this year.
“What this partnership is about is providing a branded entertainment option to get consumers their content into the boxes that surround them without having to get them to organize it themselves,” Blockbuster senior VP of digital entertainment Kevin Lewis added.
The new service is dubbed Blockbuster Powered by CinemaNow, and will debut on a number of devices during the Q3 of this year.
“What this partnership is about is providing a branded entertainment option to get consumers their content into the boxes that surround them without having to get them to organize it themselves,” Blockbuster senior VP of digital entertainment Kevin Lewis added.
