"As things stand now, financial and market pressures on bricks and mortar exhibitors have largely eliminated the possibility of a truly independent film finding its audience or building word of mouth," notes Gigantic President Mark Lipsky. "Even with rave reviews, films can be off screens so quickly that the audience has no time to find them. Not only can we keep a film on screen indefinitely, but we can dramatically extend their reach into the marketplace and grow the audience in areas of the country that have never been exposed to indie films."
Jennifer Steinman, director and producer of "Motherland," adds: "It is the quickest and most intelligent way to get your film into every living room in the U.S."