AT&T has announced it will join the upcoming music video service Vevo, joining YouTube, Universal Music Group, and Sony Music Entertainment.
There were little other details added but Vevo says the telecommunications company will "support Vevo across a variety of connected platforms."
Adds AT&T VP of media services Chris Schembri: "Music and entertainment are two of the broadest-reaching and influential 'passion points' for consumers, and aligning our brand with a new property like Vevo gives us a chance to reach them in fresh, meaningful ways."
Vevo was launched in April and will be available through Vevo.com and the Vevo YouTube channel, likely in December.
The service is free and all videos will be ad-supported. Universal, Sony, YouTube and Abu Dhabi Media company will share the revenue from the service.
"AT&T's decision to join Vevo at such an early stage (before we've even launched!) is a strong affirmation of our vision," added Vevo.
Adds AT&T VP of media services Chris Schembri: "Music and entertainment are two of the broadest-reaching and influential 'passion points' for consumers, and aligning our brand with a new property like Vevo gives us a chance to reach them in fresh, meaningful ways."
Vevo was launched in April and will be available through Vevo.com and the Vevo YouTube channel, likely in December.
The service is free and all videos will be ad-supported. Universal, Sony, YouTube and Abu Dhabi Media company will share the revenue from the service.
"AT&T's decision to join Vevo at such an early stage (before we've even launched!) is a strong affirmation of our vision," added Vevo.
