“The success of Paranormal Activity would not have been possible without the million-plus fans who went to the ParanormalMovie.com official Web site and demanded the movie in their home town,” adds Amy Powell, Paramount senior VP of interactive marketing. “They demanded the movie, and they got it. So now we are giving them credit where credit is due.”
The movie, which cost $13,500 to make and has grossed $87.9 million domestically, is by far the most profitable movie (percentage-wise) of all time.
Paramount expects the extended credits to add up to 20 minutes to the film.