"Universal's flipper discs are the perfect way for consumers to future-proof their collections while still enjoying their favorite movies on all their existing DVD players,"adds Craig Kornblau, President of Universal Studios Home Entertainment."The flipper disc offers an easy way for viewers to convert to Blu-ray now or at any time in the future, confident in the fact they will be able to experience their home entertainment purchases in the highest quality picture and sound when they do."
In the press release, Universal uses terms such as “industry-changing,” but I do recall purchasing HD DVD “flippers” in 2007, including Universal films. Why did it take so long for Blu?