Costco has said it will begin increasing Blu-ray merchandise in its retail stores by up to 50 percent, while also offering "sharp" discounts on films and players.
Additionally, Costco has showcased the format in its monthly publication Costco Connection, while giving it prominent placement in stores.
“Blu-ray Disc movies are now the focus of our department,” says Blu-ray consumer Claudia Augello in the Costco Connection. “Members will always find at least 100 titles. But for the holidays, we’ve brought in more than 150. We pride ourselves on offering the newest releases at great savings.”
Blu-ray films will be priced down to $9.99.
The retailer adds that Blu-ray player sales are up 450 percent year-on-year.
“Blu-ray Disc movies are now the focus of our department,” says Blu-ray consumer Claudia Augello in the Costco Connection. “Members will always find at least 100 titles. But for the holidays, we’ve brought in more than 150. We pride ourselves on offering the newest releases at great savings.”
Blu-ray films will be priced down to $9.99.
The retailer adds that Blu-ray player sales are up 450 percent year-on-year.
