Amazon bundling digital copies with physical disc sales

Written by Andre Yoskowitz @ 09 Dec 2009 7:26 User comments (2)

Amazon has begun bundling digital copies with sales of physical Blu-rays and DVDs, giving buyers a chance to watch the film almost immediately while they wait for their title to ship.

The new promotion, dubbed Disc+ On Demand works on 313 titles. Says Amazon: "Buy select DVDs and Blu-ray discs and watch the Amazon Video On Demand version instantly as a gift with purchase."

There are newer titles such as Funny People and many catalog titles such as The Wizard of Oz and Ghostbusters in both DVD and Blu-ray.

Notably, some of the digital copies will be rentals while others will be permanent downloads. Those with rentals are available for 30 days after download and can be played back on any device that supports the Amazon Video On Demand platform, including PCs and Macs.

View the full promotion here: Amazon Disc+ On Demand

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2 user comments

19.12.2009 21:17

Ryoohki

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I'll just continue to download copies that won't expire from usenet or irc :)

29.12.2009 23:00

KillerBug

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AfterDawn Addict

Seems like a good marketing campaign for amazon...buy a movie without leaving your house, watch it instantly, and get the DVD/bluray disks too. They just need a batter selection of these...netflix has thousands of watchnow movies, but that is just a sliver of the amazon dvd library.

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Amazon bundling digital copies with physical disc sales

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