"Therefore, we're not interested. What we have to push for are groundbreaking new experiences. Technology has to enable it, not to be a means all by itself." He said that Nintendo has no plans to sell virtual items like rivals, saying the company does not feel it is an idea that creates value for the consumer.
On the issue of the new motion controllers on the horizon for Xbox 360 and PlayStation 3 (PS3), Fils-Aime cautioned that the competition will face its own challenges in terms of the need to develop compelling software and to offer it as a competitive price.
"They will be separately challenged because the motion-enabled part of their business will only be a small part of their line. For us, it's core to what we do," he said.