According to a new report from Bloomberg, Microsoft's Xbox Live service brought in $1.2 billion revenue for the fiscal 2009 year.
For the year ended June 30th, about 12.5 million Xbox Live users paid an annual fee to play games online which Bloomberg says would account for about $600 million in revenue. Xbox Live COO Dennis Durkin says on top of that, sales of DLC, movies and TV topped subscription revenue for the first time ever, and by a significant margin, leading us to the final $1.2 billion figure.
Success with Xbox Live is key to Microsoft's Entertainment division, which has seen slow sales of Zune media players, slow smartphone sales, and a barely profitable Xbox 360 console, which sees most of its profit from software and accessory sales.
Adds Matt Rosoff, an analyst at Directions on Microsoft: "Xbox Live has helped sell a lot of consoles and created a lot of loyalty. Everyone has been talking about Microsoft’s inability to innovate, but this is a pretty good example where they have innovated. They timed it just right with this one."
If accurate, revenue would have jumped from $800 million in 2008, a pretty hefty increase.
Success with Xbox Live is key to Microsoft's Entertainment division, which has seen slow sales of Zune media players, slow smartphone sales, and a barely profitable Xbox 360 console, which sees most of its profit from software and accessory sales.
Adds Matt Rosoff, an analyst at Directions on Microsoft: "Xbox Live has helped sell a lot of consoles and created a lot of loyalty. Everyone has been talking about Microsoft’s inability to innovate, but this is a pretty good example where they have innovated. They timed it just right with this one."
If accurate, revenue would have jumped from $800 million in 2008, a pretty hefty increase.
