Amazon, Apple accused of fixing e-book prices

I doubt there is any case; large volume price cuts are the standard already. The only difference here is that there is no physical product to build, ship, stock, and reship to the customer.

Originally posted by KillerBug:

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I doubt there is any case; large volume price cuts are the standard already. The only difference here is that there is no physical product to build, ship, stock, and reship to the customer.

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One other thing...price fixing is not related to the price that the store pays.

Price fixing is when two or more companies with the same product get together and say, "Lets both sell this for an insane markup, and that way we make more money than we would with a price war". It is illegal for a reason, and it tends to cause the downfall of corporations, but it does make the monthly revenues look better (the ones that bonuses are based on).

If you could get $10,000,000 for making this month's numbers look better than last month's numbers, and you also know that you will not be penalized for next month's numbers being low because of your actions, then I bet you would do it.

I don't know why they would be talking to Amazon and Apple. It's the publishers who insist on setting retail prices and the wholesale deals are their incentive to get retailers to do what they want. Macmillan, in particular, offered Amazon a lower price on ebooks so they would sell them at a higher price and refused to do business with them if they didn't take the deal. Amazon was willing to take a loss to set their own prices. If there's any price fixing going on, the publishers are behind it.