Of course, any user with an Internet connection can just perform a firmware update by going to the system menu and selecting system updates, just a few button presses on a controller. The update is also free, as every PS3 user knows. Best Buy's firmware update "service" is optional for the customer, but you have to wonder how many parents buying consoles in anticipation of the holiday season will fall for such a horrid scam?
Engadget decided to confirm the story for itself and found it to be completely true (see below pic). The Staten Island, New York store would bump a 120GB PS3 price up to $329.98 including a surcharge for a firmware updating service. The remarkable part of the confirmation is that when they explained to a rep that they already had a PS3, he offered the firmware update for just $29.98.
Pic Source: Engadget
We know times are tough, but... come on... really???