Google is currently in talks with the NBA and NHL in an effort to bring live game streaming to YouTube.
The move follows the strong success of live streaming cricket’s Indian Premier League.
Gautam Anand, Google’s director of content partnerships for Asia Pacific says YouTube is aiming for more live sports and is in talks with "most pro sports leagues," including soccer in Europe.
Anand says last year's ndian Premier League experiment brought in 55 million unique visits from 250 countries.
Says the director:
Google does note that where the live streaming will be offered is dependent on each deal, which will be different.
Gautam Anand, Google’s director of content partnerships for Asia Pacific says YouTube is aiming for more live sports and is in talks with "most pro sports leagues," including soccer in Europe.
Anand says last year's ndian Premier League experiment brought in 55 million unique visits from 250 countries.
Says the director:
It’s fair to say that there will be a lot more appealing sports content you’ll see on YouTube. We have ongoing conversations with pretty much everyone.
Google does note that where the live streaming will be offered is dependent on each deal, which will be different.
