When it launches, the service will allow users to stream their music and movies anywhere, as long as it is legally purchased.
Content providers will get to use one cloud-based platform to create a set of Web standards for DRM on digital content.
Says Mark Teitell, the general manager of UltraViolet (via RWW):
Consumers are looking for a better value proposition to own and collect digital movies and TV shows - a proposition that provides downloads, streaming and physical copy viewing options which are accessible on multiple platforms.
The files will play on all devices that conform to Ultraviolet standards, including Blu-ray players, HDTVs, smartphones, tablets and PCs.
A full list of DECE members is here: DECE Wiki. The two largest notable missing names are Disney and Apple, which offer rival services.