
The company has said it will put forth plans to reform its troubles TV business this month, while warning that losses on TVs could widen this year. In the past, it has sold off factories in Spain, Mexico and Slovakia, and outsourced much of its production to third parties.
The company's TV business is heading for an eight straight year of losses, as it struggles to cope with competition from lower-cost Asian rivals, and even with Samsung. Hirai was clear however that the company has no plans to dismantle its partnership with the South Korean firm.
"We are absolutely not thinking of abolishing the joint venture, and it's not something that would be easy to do," he said.