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YouTube and Disney partner up

Written by Andre Yoskowitz @ 07 Nov 2011 3:14

YouTube and Disney partner up

Google and Disney have said today that the two companies are teaming up to bring video content "tailored" to Disney audiences.
Co-branded "video destinations" will be available from Disney.com and YouTube.com starting next year.

The programming will be considered family-friendly and will be aimed at younger audiences.

Disney says a video series based ont he popular game "Where's my Water" will be the first project, launching in February.

Says Disney (via USAT):

With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney's legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer.

Tags: video YouTube Disney
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