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Sony Reader WiFi price dropped

Written by James Delahunty @ 03 Dec 2011 11:47 User comments (1)

Sony Reader WiFi price dropped Sony Reader Wi-Fi cut to $129.99.
The price cut was made quietly, appearing on the Sony website very recently. The Sony Reader Wi-Fi had previously been $149.99 to buy. The Starter and Travel bundles have held their price of $205 each however.

The price cut is likely a reaction to the shipments of Amazon Kindle Touch. The Amazon Reader sell for $99, a whole third less than what the Sony Reader WiFi was selling for. Sony has used Amazon's reliance on ad-support to keep Kindle prices low, in its marketing for the Reader.

With ad-support, the Kindle Touch sells for $139.

"Curl up with all the hottest titles and none of the distracting ads on the world's lightest 6" e-Reader3. Admire the lovably glare-free, paper-like display designed for hours of comfortable reading, even in direct sunlight." Sony's website reads.



Tags: Sony Reader
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1 user comment

13.12.2011 17:20

Sony is scared of the Kindle Touch and Nook Touch success, those poor babies!! Boo hoo hoo hoo! You know what, crying in your mother's milk is not going to solve anything now will it?

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