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Facebook buys Face.com for $100 million

Written by Andre Yoskowitz @ 18 Jun 2012 4:45 User comments (3)

Facebook buys Face.com for $100 million

Facebook has announced its acquisition of Face.com.
Face.com is an Israeli-based facial recognition technology company, and will likely be quickly integrated into the social networking giant.

The companies did not disclose the final price of the deal, but nearly all sources place the acquisition price at $100 million.

It is unclear how Facebook will use the service, but most speculate they will use the technology to boost their mobile offering, giving users an easier way to upload and tag photos.

Facebook recently purchased Instagram for $1 billion, showing its commitment to its mobile app.

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3 user comments

118.6.2012 18:33

prob because it had "face" in the name :P

219.6.2012 14:26

Wasn't the 'book' losing its ass not that long ago? Kind of a bold move to start scarfing up some more companies... Although, nice to know they can now start working with foreign governments & law enforcement without any of our consent to start searching for "suspects".

You know, for traffic violations & parking tickets.

319.6.2012 17:08

Luckily they paid cash instead of offering worthless stock! ;-)

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