According to
The deal will be announced next week and be an "agreement to cooperate in developing ways to mass produce next generation organic light emitting diode (OLED) televisions."
Both companies will develop tech to build the displays cheaper. Sony and Panasonic are looking to compete against South Korea's LG and Samsung, the companies which knocked them from their perch as the kings of TV sales due to aggressive pricing.
The new deal will have both companies pool their research and development resources to regain some of that ground.
Both companies will develop tech to build the displays cheaper. Sony and Panasonic are looking to compete against South Korea's LG and Samsung, the companies which knocked them from their perch as the kings of TV sales due to aggressive pricing.
The new deal will have both companies pool their research and development resources to regain some of that ground.
