HBO has announced the launch of HBO Nordic, a video distribution platform joint with European pay TV company Parsifal International.
The platform will first launch in the Nordic nations of Sweden, Finland, Denmark and Norway.
Earlier today, Netflix also announced it would be launching its service in the region.
Says HBO: "HBO is delighted to be entering into a new marketplace and a promising partnership with Parsifal International. We look forward to working with this innovative company and making our new venture a great success."
Added Parsifal: "The Nordic pay TV market has a tremendous growth potential for new innovative services which respond to the existing shifts in consumer viewing habits on multiple screens. Parsifal will bring its expertise in the distribution of pay TV services on multiple platforms."
There will more details revealed by the end of the month, say the companies.
Earlier today, Netflix also announced it would be launching its service in the region.
Says HBO: "HBO is delighted to be entering into a new marketplace and a promising partnership with Parsifal International. We look forward to working with this innovative company and making our new venture a great success."
Added Parsifal: "The Nordic pay TV market has a tremendous growth potential for new innovative services which respond to the existing shifts in consumer viewing habits on multiple screens. Parsifal will bring its expertise in the distribution of pay TV services on multiple platforms."
There will more details revealed by the end of the month, say the companies.
