In 2008, former Apple CEO Steve Jobs made headlines when he called Blu-ray "a bag of hurt." At the time, Jobs said: "Blu-ray is just a bag of hurt. It's great to watch the movies, but the licensing of the tech is so complex, we're waiting till things settle down and Blu-ray takes off in the marketplace."
Two years later, Blu-ray had become mainstream but Jobs reamined anti-Blu: "Blu-ray is looking more and more like one of the high end audio formats that appeared as the successor to the CD - like it will be beaten by Internet downloadable formats."
Schiller said this week in an interview that native Blu-ray support is probably never coming to Macs: "Schiller pointed out that one major application for optical drives, software distribution, has gone largely digital. As for video, he said that "Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology...So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks."