For the first time since early 2007, Google's share of search in the UK has fallen below 90 percent.
As of the end of October, Google's share fell to 89.33 percent in the region, losing the share to Microsoft.
According to Hitwise, Bing saw the biggest benefit, moving to 4.71 percent, a 2012 peak.
Yahoo jumped to 3.33 percent, and Ask jumped to 2.13 percent.
Hitwise attributed the shift to the launch of Windows 8 and the Surface tablet. Because Bing is the default search engine for both, the company saw a boost which may continue as more purchase the OS.
Of course, all that being said, Google is the clear winner in the UK, and it's not even close.
According to Hitwise, Bing saw the biggest benefit, moving to 4.71 percent, a 2012 peak.
Yahoo jumped to 3.33 percent, and Ask jumped to 2.13 percent.
Hitwise attributed the shift to the launch of Windows 8 and the Surface tablet. Because Bing is the default search engine for both, the company saw a boost which may continue as more purchase the OS.
Of course, all that being said, Google is the clear winner in the UK, and it's not even close.
