Microsoft has boasted today over their franchise game's first day stats.
The new 'Halo 4' brought in $220 million in just 24 hours, with the software giant calling it the "biggest entertainment launch of the year."
Altogether, the company says it expects first week sales to top $300 million.
With the new revenue, lifetime sales of the franchise have now reached $3.38 billion. Halo 4 is the first game to not be created by Bungie, but it appears the fans are okay with the new developer, as well.
"We're thrilled that 'Halo 4' has emerged as the biggest U.S. entertainment launch of the year," said Phil Spencer, corporate vice president of Microsoft Studios. "Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the 'Halo' franchise, 'Halo 4' is kicking off a strong holiday season and has become the must-have blockbuster experience of the year."
Altogether, the company says it expects first week sales to top $300 million.
With the new revenue, lifetime sales of the franchise have now reached $3.38 billion. Halo 4 is the first game to not be created by Bungie, but it appears the fans are okay with the new developer, as well.
"We're thrilled that 'Halo 4' has emerged as the biggest U.S. entertainment launch of the year," said Phil Spencer, corporate vice president of Microsoft Studios. "Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the 'Halo' franchise, 'Halo 4' is kicking off a strong holiday season and has become the must-have blockbuster experience of the year."
