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Samsung aims latest ad at enterprise BlackBerry users

Written by Andre Yoskowitz @ 21 Jan 2013 12:03 User comments (8)

Samsung aims latest ad at enterprise BlackBerry users Samsung, known recently for their ads aimed directly at other companies, most notably Apple, has now taken a shot at RIM BlackBerry.
The company is trying to bust the myth that enterprise users need two phones, one for business and one for pleasure.

Samsung's Approved for Enterprise program, according to the ad, can do everything RIM's popular service can.

Check the ad here, which strangely includes a unicorn meme.

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8 user comments

121.1.2013 18:34

haha bit too much?

221.1.2013 23:11

You know what that ad show me? Buy this phone if you dont want your employees to work.

322.1.2013 02:58

While I have samsung phones they are so not work ready for gaming yeah but anything else or hardcore business and it's such a pain, android and iPhone just ain't made for the business side.

everything is made for kids or social media BS, or something I get fed up with is start up the phone then go to ring up something then have to start up the contact program to get the persons number it's such an F around.

422.1.2013 12:14

Yeah I saw this on TV a few times. Think they missed the mark a bit though. While I wasn't sure what they were selling it did peak my interest in the Unicorn Apocolypse game or whatever. While you may not see Samsung as a work phone I can say I would prefer almost any Android phone to the BlackBerries I have used at work. I think RIM is breathing it's last breaths for good reason.


522.1.2013 13:22

dEwMe, don't count rim out yet.

622.1.2013 13:33

I usually end up pretty distracted when I use my laptop for homework... I think I would have the same problem with an Android phone at work.

723.1.2013 05:28

Originally posted by dEwMe:
Yeah I saw this on TV a few times. Think they missed the mark a bit though. While I wasn't sure what they were selling it did peak my interest in the Unicorn Apocolypse game or whatever. While you may not see Samsung as a work phone I can say I would prefer almost any Android phone to the BlackBerries I have used at work. I think RIM is breathing it's last breaths for good reason.


It's not so much the brand of phone it's the OS it's not as straight forward as you'd expect. I'd have to see a RIM phone to sus out the OS but I do know top level project managers that have loved using the RIM phones for work and last year decided to upgrade so went to the Iphone and 1 guy had major problems getting the exchange contacts to work from the work servers or connecting into the work network from home etc, last I heard he was thinking of going back to a RIM phone as it works as you expect.

Other guy went iphone ended up getting fed up with it and threw it away and ended up with a basic nokia phone sure they are in there 50's but they are also earn more than 200,000 a year these guys ain't fussing about playing games while at work when sorting out 20 to 50 people's work day for the next 12+ months.

It's like today was using a sms app go to ring the person and android is asking me what program I want to use to ring them, that might be great if you have more than 1 phone app but I only have the default open so why ask if I want to use the default phone app to ring a person.

That stuff just annoys people when they need to get onto people while at work.

it's just a different ballgame from doing home stuff, I have bought games but I don't actually use or play them I just buy everything that's on the 10 cent sales.

825.1.2013 14:38

RIM still have a lot of followers and I think will succeed,not first not second but will stay.

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