The struggling smartphone maker has set up a landing page to help Android and iPhone users learn about what BBM is and what it offers.
At launch, which is set for next month, BBM will only include messaging, but it is expected to add video and voice chat later in the year.
The move is a necessary one for BlackBerry, which has almost disappeared from the market. However, BBM has 60 million active users and is still generally regarded as one of the best messaging services. WhatsApp and Line, which are available for rival platforms, have quickly amassed hundreds of millions of downloads, and have threatened to make BBM even more irrelevant.
Regardless, the company should have a hard time penetrating the market as Android and iPhone users already have native messaging clients, like iMessage and Hangouts, along with options like WhatsApp.
At launch, which is set for next month, BBM will only include messaging, but it is expected to add video and voice chat later in the year.
The move is a necessary one for BlackBerry, which has almost disappeared from the market. However, BBM has 60 million active users and is still generally regarded as one of the best messaging services. WhatsApp and Line, which are available for rival platforms, have quickly amassed hundreds of millions of downloads, and have threatened to make BBM even more irrelevant.
Regardless, the company should have a hard time penetrating the market as Android and iPhone users already have native messaging clients, like iMessage and Hangouts, along with options like WhatsApp.
Tags:
BlackBerry Messenger
