After spending some time with the device and seeing an internal promotional video, the site reports that the smart watch is great as a fitness device and adequate as a smartphone companion. At 3-inches diagonally, the watch is huge, as most designer watches top out at 55mm (2.16 inches). The screen is square but bezels turn it rectangular, but with rounded corners.
The watch has Bluetooth to easily connect to the Galaxy line of smartphones and tablets, and it is likely also able to connect to all Android devices. Of course, the device also has built-in Wi-Fi. The device has a 4MP camera in the strap and tiny speakers in the clasp. You can use Samsung S Voice for voice commands, download Android apps, use swipe gestures, initiate calls from the watch to send to your Galaxy phone and integrate social media directly.
As a wearable fitness device, you can track health data such as your heart rate and calories intake, by taking pictures of food and tagging them. The watch also has a pre-loaded app that will suggest workouts based on your entries.
Check some pictures here: