Netflix will soon to available to subscribers of Swedish pay TV service Com Hem, securing its second deal with a cable TV provider in Europe.
Swedish subscribers of Com Hem will be able to access Netflix content through their TiVo set-top-boxes from December, the company announced. Com Hem boasts more than 600,000 subscribers in Sweden.
The deal is a boost to Netflix, who already managed to secure a similar deal with Virgin Media in the United Kingdom this month.
Getting its service right to set-top boxes is an important goal for Netflix as it seeks to make it as easy as possible for consumers to use its service, rather than having to switch over to games consoles, Blu-ray players or PCs to stream video.
"We would love to reduce the friction to the end consumer, and to be available via the existing device in the home which is the set-top box," Netflix CFO David Wells said at an investor conference in New York.
The deal is a boost to Netflix, who already managed to secure a similar deal with Virgin Media in the United Kingdom this month.
Getting its service right to set-top boxes is an important goal for Netflix as it seeks to make it as easy as possible for consumers to use its service, rather than having to switch over to games consoles, Blu-ray players or PCs to stream video.
"We would love to reduce the friction to the end consumer, and to be available via the existing device in the home which is the set-top box," Netflix CFO David Wells said at an investor conference in New York.
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