BlackBerry's most popular product, BlackBerry Messenger (BBM) has reached a new milestone this week, reaching 85 million monthly active users.
The messaging service was recently made available to Android and iOS, increasing the potential userbase by a massive amount. The now cross-platform client appears to be sticky, seeing decent growth in its monthly active users (MAUs) and a strong growth in its registered users.
As of this week, BBM now has 85 million monthly users and 113 million registered users. "We have a very solid BBM monetisation plan," says CEO John Chen. "We're seeing a solid uptick in multi platform users, driving growth in total registration. Like last quarter, growing the BBM user base is a top priority and we have a number of initiatives driving this."
In addition, BBM is headed to Windows Phone by the end of the fiscal Q2, and it is already pre-loaded on the Nokia X and some other Lumia devices.
Perhaps most importantly for the service, there are now 500,000 "Channels," the message-board style group interactions. "BBM Channel is drawing some strong interest from brands and business," adds Chen. "We add a lot of new Channel daily. Recent partners include CNBC, Time, Rolling Stone and Virgin Atlantic... This number is growing very fast."
As of this week, BBM now has 85 million monthly users and 113 million registered users. "We have a very solid BBM monetisation plan," says CEO John Chen. "We're seeing a solid uptick in multi platform users, driving growth in total registration. Like last quarter, growing the BBM user base is a top priority and we have a number of initiatives driving this."
In addition, BBM is headed to Windows Phone by the end of the fiscal Q2, and it is already pre-loaded on the Nokia X and some other Lumia devices.
Perhaps most importantly for the service, there are now 500,000 "Channels," the message-board style group interactions. "BBM Channel is drawing some strong interest from brands and business," adds Chen. "We add a lot of new Channel daily. Recent partners include CNBC, Time, Rolling Stone and Virgin Atlantic... This number is growing very fast."
