Yahoo CEO Marissa Mayer has announced the company's first full-length original programming, two comedies that will play exclusively via its portal and mobile apps.
The move will instantly give Yahoo a few very powerful rivals including Netflix, Microsoft, Amazon, HBO and Hulu, all of which now offer original (and sometimes expensive) content.
In addition, Yahoo has partnered with Live Nation (the U.S.' second-largest concert promoter), in which Yahoo will stream one live concert every day for the next year.
"Users expect online content to be as good as, if not better than, TV," Mayer added. The company has also committed to digital magazines. The first comedy is called "Other Space" and features the 'adventures of a misfit spaceship crew in an alternate universe.' The other show, "Sin City Saints," takes place in the front office of a "fictional pro basketball expansion team owned by a Silicon Valley billionaire."
Yahoo has 800 million monthly visitors and a large advertising budget so it is not a stretch to believe the company can have decent success if the shows are actually good.
Source:
NYTimes
In addition, Yahoo has partnered with Live Nation (the U.S.' second-largest concert promoter), in which Yahoo will stream one live concert every day for the next year.
"Users expect online content to be as good as, if not better than, TV," Mayer added. The company has also committed to digital magazines. The first comedy is called "Other Space" and features the 'adventures of a misfit spaceship crew in an alternate universe.' The other show, "Sin City Saints," takes place in the front office of a "fictional pro basketball expansion team owned by a Silicon Valley billionaire."
Yahoo has 800 million monthly visitors and a large advertising budget so it is not a stretch to believe the company can have decent success if the shows are actually good.
Source:
NYTimes
