In an effort to turn itself around, Nintendo will look for growth through the development and sale of new hardware. This hardware will be aimed at emerging markets and will not simply be cut downs of the Wii U and other items it sells.
"We want to make new things, with new thinking rather than a cheaper version of what we currently have," Nintendo President Satoru Iwata said, reports Bloomberg.
"The product and price balance must be made from scratch."
The timing is good considering that China only recently lifted its decade+ ban on video game console sales in the country, although there are still considerable factors to take into account launching in China.
Nintendo reported a net loss of 33.4 billion yen (US$329 million) in Q1 this year, much higher than the 27.9 billion yen loss predicted by analysts.