Twitter has announced the acquisition of advertising firm Namo Media in an effort to shore up their own native advertising business.
The microblogging service will integrate Namo into its own MoPub platform. MoPub lets marketers buy native ads in apps that will appear in news feeds or messages.
Reads Namo's blog post: We started Namo Media with the belief that mobile banner ads don't work for users, publishers, or advertisers. We saw native advertising as an opportunity for publishers to create better user experiences, generate higher revenues, and enable more valuable advertising space. We built an advertising solution that lets app developers easily add native advertising to mobile apps.
It's because of that philosophy, and through our conversations with the MoPub team at Twitter, that we realized we'd be able to create better solutions together, so we're making it official by joining the flock! At Twitter we'll continue to work on building the best native advertising platform for app developers with the goal of continuing to improve the native ad landscape for all mobile app developers."
Sources:
Twitter
Namo
Reads Namo's blog post: We started Namo Media with the belief that mobile banner ads don't work for users, publishers, or advertisers. We saw native advertising as an opportunity for publishers to create better user experiences, generate higher revenues, and enable more valuable advertising space. We built an advertising solution that lets app developers easily add native advertising to mobile apps.
It's because of that philosophy, and through our conversations with the MoPub team at Twitter, that we realized we'd be able to create better solutions together, so we're making it official by joining the flock! At Twitter we'll continue to work on building the best native advertising platform for app developers with the goal of continuing to improve the native ad landscape for all mobile app developers."
Sources:
Namo
