Sony's controversial 'The Interview' is now the company's "#1 online film of all time."
The comedy featuring Seth Rogen and James Franco has brought in $31 million from 4.3 million rentals and purchases online from December 24th through January 4th. From 300 independent theaters, the film also brought in $5 million.
After the major movie theaters pulled the film before release following terrorist threats, Sony Pictures released the film online via Google Play, Xbox Video, YouTube Movies and proprietary sites for $6 as a rental or $15 to purchase.
On New Year's Day, major telecoms, cable and satellite providers also added the film on-demand, adding to the revenue. The movie has a leg-up on other online-only releases given the fact that it was scheduled to be a major Hollywood release. The movie had a $44 million budget with an extra print and advertising (P&A) budget expected to be around $20 million.
Source:
Deadline
After the major movie theaters pulled the film before release following terrorist threats, Sony Pictures released the film online via Google Play, Xbox Video, YouTube Movies and proprietary sites for $6 as a rental or $15 to purchase.
On New Year's Day, major telecoms, cable and satellite providers also added the film on-demand, adding to the revenue. The movie has a leg-up on other online-only releases given the fact that it was scheduled to be a major Hollywood release. The movie had a $44 million budget with an extra print and advertising (P&A) budget expected to be around $20 million.
Source:
Deadline
