KGI Securities analyst Ming-Chi Kuo has reported today that the firm expects the Apple Watch to top 2.3 million units pre-ordered globally by the end of May.
Earlier reports had put first day pre-orders at 1 million units, a strong figure for a device that sells for $500 on average.
Kuo also wrote that the cheaper Sport model accounted for 85 percent of pre-orders, with the Watch model accounting for nearly 15 percent and Edition (which can cost up to $17,000) accounting for less than 1 percent.
"We estimate production could reach 2.5mn units in June, absent supply chain bottlenecks; thus global preorders are less than the 4.8mn units of combined production in March-June as most of those preordering can get Apple Watch in June. At present, iPhone shipments stand at 50-60mn units per quarter, suggesting less than one-tenth of iPhone users have preordered Apple Watch," added Kuo.
Source:
9to5
Kuo also wrote that the cheaper Sport model accounted for 85 percent of pre-orders, with the Watch model accounting for nearly 15 percent and Edition (which can cost up to $17,000) accounting for less than 1 percent.
"We estimate production could reach 2.5mn units in June, absent supply chain bottlenecks; thus global preorders are less than the 4.8mn units of combined production in March-June as most of those preordering can get Apple Watch in June. At present, iPhone shipments stand at 50-60mn units per quarter, suggesting less than one-tenth of iPhone users have preordered Apple Watch," added Kuo.
Source:
9to5
