"I've built a simple model that predicts that the initial run of watches was more than 3 million units and will yield Apple Watch revenues of over $2 billion for the first two weeks of sales," said Howe. "The model suggests that while Sport Watch will lead sales in volume, selling 1.8 million units through May 8, Apple Watch will actually lead in revenue during that period, garnering about $900 million versus Sport's $675 million. I also believe that Apple's decision to introduce the Edition will be validated by $500 million in sales on only 40,000 units." If accurate, the figure crushes all other smartwatches to date, including the popular Moto 360, and that's only with pre-order sales.
In addition, Howe believes the device will be Apple's most profitable, with gross margins over 60 percent compared to the already large 35-40 percent it sees for its iPhone line. "Why? Because the core electronics modules in the expensive models are the same ones used in the Sport models, and they just don't cost that much," noted Howe.
Source:
BI