After six years of predicting an Apple television is coming, Piper Jaffray analyst Gene Munster has finally thrown in the towel.
The analyst had confidently predicted an Apple TV set (not the set-top) every year since 2009, but it is clear one is not coming.
A recent Wall Street Journal report claims Apple considered launching its own TV plenty of times, but dropped the plans for good in 2014.
Munster sent a new note to clients titled "Facing The Reality of No Apple Television."
"Given how adamant we have been about the reality of an Apple television, it's hard to accept the reality of no Apple television," said Munster. "Our latest thinking prior to this story was that Apple would launch a television in 2016. Based on this report, we no longer expect a television to launch indefinitely."
A recent Wall Street Journal report claims Apple considered launching its own TV plenty of times, but dropped the plans for good in 2014.
Munster sent a new note to clients titled "Facing The Reality of No Apple Television."
"Given how adamant we have been about the reality of an Apple television, it's hard to accept the reality of no Apple television," said Munster. "Our latest thinking prior to this story was that Apple would launch a television in 2016. Based on this report, we no longer expect a television to launch indefinitely."
