Newspaper company The New York Times has acquired VR firm Fake Love as the company looks to expand its offerings.
Fake Love, based in Brooklyn, will continue to operate and brand independent of the NYT. The company has 50 employees.
"We're really interested in playing a bigger role in the marketing services value chain -- coming up with an idea, creating it, distributing the idea, measuring it," said Sebastian Tomich, SVP of advertising and innovation at the Times.
Fake Love will help the Times with special requests regarding augmented reality (think Pokemon Go), and VR projects.
Source:
Digiday
"We're really interested in playing a bigger role in the marketing services value chain -- coming up with an idea, creating it, distributing the idea, measuring it," said Sebastian Tomich, SVP of advertising and innovation at the Times.
Fake Love will help the Times with special requests regarding augmented reality (think Pokemon Go), and VR projects.
Source:
Digiday
