UEFA Champions League football matches will be streamed on Facebook from the coming football season, according to reports.
The UEFA Champions League is the arguably the most prestige club-level football (soccer in U.S.) competition in the world. In recent years, a competition that has been largely available on freeview has been increasing restricted behind paywalls.
As a result, global viewership of the competition has declined.
In the UK, BT Sport even decided to broadcast the Champions League final, and the Europa League final, for free on YouTube, reportedly attracting more than 3 million viewers in the region.
According to a Reuters tweet, an agreement has been reached between Fox Sports and Facebook to stream UEFA Champions League via Facebook Live during the 2017-18 season.
As a result, global viewership of the competition has declined.
In the UK, BT Sport even decided to broadcast the Champions League final, and the Europa League final, for free on YouTube, reportedly attracting more than 3 million viewers in the region.
According to a Reuters tweet, an agreement has been reached between Fox Sports and Facebook to stream UEFA Champions League via Facebook Live during the 2017-18 season.