Google hit with $5 billion 'private mode' lawsuit

Google's Chrome browser has provided Incognito Mode for users for several years now. When browsing in Incognito Mode, a user's visited websites and other information is not saved to the web browser itself, or to the device that the software is installed on.

Surfing in 'Incognito Mode' does not prevent third-party websites from tracking users' activities however, including running Google Analytics code.

The lawsuit alleges that Google engages in the "covert and unauthorized data collection from virtually every American with a computer or phone." However, Google has denied the charge and says that it is very clear about the implications of browsing in Incognito Mode.

"As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity," said Google spokesman Jose Castaneda, reports the BBC.



Indeed, a look at a new Incognito Tab does spell out the limits of Incognito Mode browsing.

Now you can browse privately, and other people who use this device won't see your activity. However, downloads and bookmarks will be saved.

Chrome won't save the following information:

• Your browsing history
• Cookies and site data
• Information entered in forms

Your activity might still be visible to:

• Websites you visit
• Your employer or school
• Your internet service provider