AMD Wants Your Media
The hardware giant AMD announced that they are launching AMD Live! to be an all-inclusive media package for Live! enabled PCs. In cooperation with other manufacturers, AMD is set to release a software suite that they hope will change the way you interact with your digital media.
In cooperation with OEMs such as Acer, Alienware, Fujitsu Seimens Computers, Gateway, HP, and a few others, AMD plans to launch a five application suite, available for free, for uses to manage their digital media.
Like Apple or TiVo, AMD hope its chips will set a new standard for home entertainment or media server devices, bringing your digital photos, music and video into one user-owned DRM-free storage center. One of the differentiators from our competitor is that we're not focused on premium content," said Teresa de Onis, AMD's desktop brand manager. "[A user's] music photos, their recorded TV shows -- all sorts of those types of content we want to distribute throughout the home. While many companies have attempted to do similar things by allowing user-owned media to be played on multiple devices around the house, AMD is the only one attempting to circumvent digital rights management (DRM) schemes.